MADOmnicom To Sell $2.5B In 'Non-Strategic,' Underperforming Assets
The company also said it would achieve double the synergies it initially anticipated stemming from the merger with Interpublic and cut about $1 billion in labor costs. ...
By Steve McClellan
The first-ever Association of National Advertisers' influencer marketing agency compensation study also finds only 39% of agreements a ...
By Joe Mandese
The retailer's revenues rose 5.6%, as consumer anxieties pushed grocery penetration to a record 72%. ...
By Sarah Mahoney
Almost a year in the making, the report provides an "intelligence framework" that establishes five key capability categori ...
By Steve McClellan
"The FCC has an enforcement action underway on that, and we're taking a look at it," FCC Cha ...
By Wendy Davis
The microsite, launched with Blizzard Entertainment, allows users to browse a collection of virtual homes created by "Wor ...
By Colin Kirkland
Ad research company WARC Media estimates Netflix's current 3.5% share of global CTV will rise to 9.2% ...
By Wayne Friedman
The breakfast cereal taps artist J.I.D. to give teens a morning pep talk. ...
By Sarah Mahoney
Meta Platforms employees for years have given much thought to managing digital legacies long after a member h ...
By Laurie Sullivan