Television News DailyWorld Cup Ad Spend Projected To Double
Madison & Wall's projected analysis of the incremental impact on the U.S. ad market tied to the event could be around $500 million. Morgan Stanley estimates $300 million to $400 million for direct
advertising on Fox platforms. U.S ad spend for the 2022 World Cup totaled $282 million on Fox Sports and Telemundo, according to estimates from iSpot. ...
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