Earlier this week, Paramount boosted its per-share cash price to shareholders to $31.00, up from $30. ...

As promised, I'm updating Wednesday's post with Nielsen's final estimates for Trump's SOTU address. Guess which direction ...

With sales up 25%, the new work builds on Gen Z's love of analog reading, turning literary choic ...

Advertisers can now upload their existing ad assets into X Ads Manager via Media Studio, Composer, or t ...

Google's commitment to bring smarter optimization and greater transparency to AI-powered campaigns has now become a reality, t ...

As makeup remains a pressure point for Estee Lauder, MAC's Sephora rollout becomes a test of channel strat ...

FCC Chair Brendan Carr has abused power to "harass broadcasters for critical coverage of President Trump and ...

Today WPP spent more effort communicating what its turnaround plan is - the latest in a series ...