Today's Top News

RawFTC Chair Warns Apple Over News Curation

"Any act or practice by Apple News to suppress or promote news articles based on the perceived ideological or political viewpoint of the article or publication, if inconsistent with Apple's terms of service or the reasonable expectations of consumers, may violate the FTC Act," Chair Andrew Ferguson warns. ...

Whipping Up Advertising: Publishers Shift Efforts From Subscriptions To Digital Ads
Subscription growth has flattened. Publishers are responding with new cross-platform ad strategies. ...
Kotex Makes Red The Message In 'Own Your Flow'
The period brand uses color, music and tennis metaphors to encourage young women to stand up for themsel ...
California Fines Disney For Alleged Privacy Violations
"In a tale as old as time, Disney placed its profits over these critical consumer privacy rights," Californ ...
Albertsons Companies Signs On To Test OpenAI ChatGPT Ads
Albertsons Companies, the latest major brand to buy media on OpenAI ChatGPT Ads, said it will participate ...
Noble People Adds New Planning, Strategy Roles
Sinha was head of paid media at Wasserman and earlier served at WPP agencies Ogilvy and Essence. Rosenbla ...
BarkleyOKRP Positions Sierra As 'Athletish'
The apparel brand celebrates all forms of recreation. ...
Ammunition Wins Brand Strategy, Creative Account For American Tire Distributors
ATD is investing in a cohesive enterprise approach. ...
Greatest Common Factory Names Courtney Tsitouris Chief Creative Officer
The title is new at the agency but she succeeds John Trahar, GCF co-founder and former head ...
IAB Sends 'Direct Buy Addendum' To Public Comment
The Interactive Advertising Bureau opened a framework for public comment that is designed to simplify direct digital ...
TVision Finds Premium Streamers Generate More 'Attention' Vs. YouTube
In prime time, premium streaming apps - including Netflix, Disney+ and HBO Max - had a 26.2% "attentio ...

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