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MediaDailyNewsCourt Reinstates Online Shoppers' Privacy Suit Over 'Session Replay'

A federal appellate court on Monday revived privacy claims by consumers who entered their names, billing information and other data at ecommerce websites that allegedly used "session replay" tracking code. ...

Lovesac Channels Malevolent 4-Year-Old In New Campaign
In a complete marketing reset, the company banks on humor as it shifts from product to lifestyle fo ...
Pinterest Recommendation Engine Update Aims For Enhanced Ad Relevance
Pinterest is looking to boost the relevance of its ad delivery system via a real-time context. The compa ...
TikTok Launches Ad-Free Subscription Option For U.K. Users
TikTok has begun rolling out an ad-free subscription option for accounts for users 18 years and up ...
Mom Community Touts AI Chatbot With A Dig At AI Powerhouses
"ChatGPT has never taken a pregnancy test" says Instagram post touting chatbot Ask Peanut, which is fueled ...
Thirst Trap: Hint Water's Campaign Uses Seduction To Sell Hydration
For two attractive bathing-suit-clad folks frolicking near a pool, the object of desire is not each other, b ...
MissionOne Media Bolsters New York Executive Team
Michael Piner has joined as the agency's first executive vice president-head of investments and partnerships. Also joining ...
Fox Corp. Q1: Core Ads +11%, Fox News Gains
Just ahead of its upfront presentation, Fox posted Q1 results for its Fox News Media, Fox Television Netwo ...
Brand Agency Akcelo Launches London Office, Expands European Reach
New office clients include TikTok, Anytime Fitness, OpenAi, Amazon and PepsiCo. ...
Maison BETC Showcases 'Japanese Artistry' For Hibiki
The premium whisky spots highlight a love of nature and craft. ...
Amazon Dynamically Changes TV Ads To Personalize Content
"Dynamic TV creative" is the first Amazon Ads capability to automatically personalize Interactive Video Ads on Prime Vid ...

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