Today's Top News

MediaDailyNewsGoogle Expands 'Demand Gen' Ads With Messaging, AI Video

To help brands rethink their approach to performance marketing, Google is testing new tools to connect video ads through messaging with support from "Demand Gen" ads on YouTube. ...

Tenth Man Spins New Work For DraftKings
Creative highlights the many ways people play and earn rewards. ...
Second Act: De Caluwe Rejoins Instrument As Chief Creative Officer
The digital-design agency has done work for Google, Spotify and ServiceNow. ...
Firehouse Subs Selects Camp + King As Creative AOR
The agency leads advertising, social media and creative for the 1,500-location restaurant brand. ...
Study: Vitamin/Supplement Brands Don't Need A Separate AI Search Strategy
Unlike other industries, supplement brands rank high "for everyday queries that buyers in the awareness stage will a ...
Leaders Must Make Plans To Usher In AI, Bill Gates Warns
The Microsoft cofounder sees no plan or evidence that leaders, experts and communities are confronting the challenges ...
Just Pee Here: Liquid Death, Garage Beer Team To Cool Data Centers
"Let's pee on computers together and save humanity" is the message in the brands' tongue-in-cheek video. ...
Need A 'Spa Weekend'? See The Film - Or Book A Visit To Hand & Stone
Three of the film's stars also appear in a :30 spot promoting the spa franchise chain Hand &am ...
Google Launches Flexible Billing To Manage Exploding AI Costs
Google is changing its billing and resource allocation for AI-driven developer platforms -- specifically Google Antigravity in Gemi ...
DAZN Buys Sports Commercial Distributor EverPass
One core EverPass program is as exclusive commercial distributor of "NFL Sunday Ticket." EverPass started up in 20 ...
Taco Bueno, Infinite Agency Heat Up QSR Experience
The brand believes great marketing should be as memorable as the food. ...

Discover Our Publications