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Today's Top News

MADBollore Takes Majority Control Of Havas With 52% Stake

In recent months a Bollore investment entity called Compagnie de l'Etoile des Mers has quietly bought nearly 19% of the outstanding shares of Havas, now traded on the Euronext Amsterdam Stock Exchange. ...

By Steve McClellan

Marketing Daily

NBCUniversal Uses Kate Hudson, Classic Tune To Launch LA28 Push

"LA28 Dreamin'" features Team USA and the city's most recognizable locations. ...

By Sarah Mahoney

MediaDailyNews

Google AI-Generated Audio Could Become New Ad Frontier

Perfecting real-time adaptive audio soundtracks has become an essential tool for brands to produce ads running across lar ...

By Laurie Sullivan

Research Intelligencer

Netflix To Capture 10% of CTV Ad Spend As Media Buyers Reach For Checkbooks

Netflix's global reach is closing in on 1 billion people, with 315 million paid subscribers as of ...

By Robert Williams

Marketing Daily

Brands Unite To Recognize 'Matresence,' Term Connoting Motherhood

Campaign aims to add word to the dictionary to make moms "feel much more seen and understood." ...

By Les Luchter

MediaDailyNews

Reddit Tests 'Shoppable' Community Recommendations

Reddit is testing a new AI-powered search feature designed to showcase products from ad partners based on recommendatio ...

By Colin Kirkland

Marketing Daily

Etsy Sells Depop To EBay

The $1.2 billion deal may help eBay deepen its connection with Gen Z's resale-loving shoppers. ...

By Sarah Mahoney

MediaDailyNews

ANA Finds Influencer Marketing Agencies Averaging 30% Commissions

The first-ever Association of National Advertisers' influencer marketing agency compensation study also finds only 39% of agreements a ...

By Joe Mandese

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Newsfeed

Dentsu Creative Wins Waterloo Water Social AOR

MAD – 15 minutes ago

The remit includes social strategy, creative development, content production, and optimization. ...

Microsoft Names New Gaming Head As Xbox Turns 25

MediaDailyNews – 53 minutes ago

Asha Sharma, former president of Microsoft's CoreAI product, has been named EVP and CEO of its gaming divisio ...

Tommy Hilfiger's Modern Prep Gets A West Coast Vibe

Marketing Daily – 1 hour ago

New campaign marks PVH's latest push to broaden Tommy Hilfiger's identity, starring Patrick Schwarzenegger and Abby Champion. ...

California AG Urges Judge To Uphold Ban On Recommendations

MediaDailyNews – 1 hour ago

California's restrictions on online recommendations do not violate the First Amendment, state Attorney General Rob Bonta argues ...

Tim Hortons Celebrates 40 Years Of 'Roll Up To Win' With 1M Prizes

Marketing Daily – 2 hours ago

This week marks the beginning of the coffee chain's annual "Roll Up To Win" promotion, running now throu ...

Bubly Unveils Color-Changing Cans In Team-Up With 'Super Mario Galaxy Movie'

Marketing Daily – 2 hours ago

Bubly sparkling water has partnered with Illumination and Nintendo's movie on new limited-edition flavors, color-changing character cans a ...

Discord Ditches Age-Verification Partner Following User Backlash

MediaDailyNews – 3 hours ago

Discord has distanced itself from leading third-party age verification partner Persona following backlash from U.K. users who express ...

Advocacy Groups Back Media Matters In Fight Over 'Ad Boycott' Probe

MediaDailyNews – 5 hours ago

The FTC's probe of Media Matters is part of the Trump administration's effort to force businesses -- includi ...

Paramount Reportedly Ups WBD Bid To $32 A Share

Television News Daily – 6 hours ago

WBD will conclude its seven-day extension of deal-making talks on February 23 at 11:59 p.m. ...

Experian Acquires Insights On 10B Email Addresses Worldwide

MediaDailyNews – 6 hours ago

The acquisition adds intelligence to Experian's existing identity, data, analytics and decisioning capabilities. AtData has real-time email insigh ...