AI Agents Improving Ad Performance
MediaDailyNews – 40 minutes ago
Perion Networks this week extended the agentic capabilities of its "Outmax" AI agent from commerce, retail media a ...
Perplexity Petitions To Lift Order Banning Shopping Agent From Amazon
Raw – 47 minutes ago
"Enjoining the use of Perplexity's signature product on one of the internet's most important websites would cause devastati ...
Havas Group's Prose on Pixels Names 3 To Senior Posts
MAD – 3 hours ago
The new global team will handle an expanded client portfolio. ...
U.N.N.A.M.E.D. Positions MET-Rx As A 'Level Up' Bar
MAD – 3 hours ago
The ads wants to strengthen connections with its performance-driven community. ...
Millner Exits Iris Worldwide As Chair, Takes On Global Advisory Role
MAD – 3 hours ago
Ian Millner founded Iris in 1999 as an entrepreneurial challenger to traditional agencies. ...
CourtAvenue Taps Hixson To Build Agency's New Martech Operation
MAD – 5 hours ago
Hixson brings more than two decades of experience helping major brands implement enterprise marketing technology platforms. ...
M&W: TV Ad Spending To Slide 2.4%
Television News Daily – 8 hours ago
National TV advertising will sink 2% to $27.9 billion (excluding political ads), while core local TV is expect ...
Lowe's New Ads Channel Feel-Good Inspo, Not Sawdust
Marketing Daily – 20 hours ago
Turns out Gen Z and millennials don't care for the category's usual sweaty DIY images. ...
Puerto Rico Taps Into 'Sensory Travel' With Major New Tourism Push
Marketing Daily – 20 hours ago
The video and social campaign focuses on how travelers experience Puerto Rico through "rhythm, flavor, landscapes and hum ...
Microsoft Reshuffles Ad Parent Division, Jha To Retire
MediaDailyNews – 22 hours ago
Microsoft has announced a shakeup in its Experience + Devices division that primarily targets engineering and internal efficienc ...