MADPublicis Acquires Content Optimizer AdgeAi
Adge's AI-powered platform optimizes creative and video performance by analyzing engagement and conversion data. The aim is to identify the most effective creative elements to help develop content
strategy and improve campaign ROI. ...
By Steve McClellan
And media operations are expected to grow faster than the company overall, which is expected to continue growi ...
By Steve McClellan
Meta has announced that it will introduce new AI-powered features on Facebook Marketplace, pushing sellers to rely mo ...
By Colin Kirkland
Comfort media is more popular than other popular coping tactics such as resting, spending time in nature, socializi ...
By Robert Williams
The FTC is once again considering whether to issue rules that could make it easier for consumers ...
By Wendy Davis
The beleaguered department store did improve profits, as new leaders focused on owned apparel brands. ...
By Sarah Mahoney
State Farm, Degree and ESPN launch campaigns ahead of bracket season. And the crowd's already getting sweaty. ...
By Sarah Mahoney
"Clients [are] scrambling to find a replacement and it won't be easy," one long-time client tells MediaPost, citi ...
By Joe Mandese
Offices and infrastructure of Amazon, Google, and Microsoft have been declared "legitimate targets" for attack by Iran's governme ...
By Laurie Sullivan