MediaDailyNewsGoogle Expands 'Demand Gen' Ads With Messaging, AI Video
To help brands rethink their approach to performance marketing, Google is testing new tools to connect video ads through messaging with support from "Demand Gen" ads on YouTube. ...
By Laurie Sullivan

With a 10% gain in ads, strength in computing and home entertainment, the retailer is raising its reven ...
By Sarah Mahoney

Gracenote, a unit of Nielsen that identifies media content, will work with The Trade Desk to provide "content-lev ...
By Wayne Friedman

The Trade Desk unveiled new agentic capabilities to make its demand-side platform simpler for planning, buying and measuremen ...
By Laurie Sullivan

RedVest Media, the company's retail media network, announced measurement, audience, social and influencer capabilities ahead of its deb ...
By Laurie Sullivan

Christine Foster joins Orange Apron Media from Kroger Precision Marketing. ...
By Sarah Mahoney

TikTok is bringing new partners to its multi-screen ad experience across billboards, in-store displays, cinema promos and mor ...
By Colin Kirkland

PopUp Bagels turned two of Papa John's "flavor signatures," its pepperoncini and its special garlic sauce, into limited-ti ...
By Teresa Buyikian

The structural remedies include limiting kids' usage to two hours per day with nighttime blocks from 12am-6am, whi ...
By Joe Mandese