Today's Top News

MADPublicis Acquires Content Optimizer AdgeAi

Adge's AI-powered platform optimizes creative and video performance by analyzing engagement and conversion data. The aim is to identify the most effective creative elements to help develop content strategy and improve campaign ROI. ...

TikTok Radio Set To Premiere Live At SXSW
Through its strategic partnership with iHeartMedia, TikTok plans to launch TikTok Radio -- an app and broadcast station-accessib ...
Anti-Wokism Hasn't Killed Conscious Consumerism -- Bad Messaging Has
Some 40% of purchases are still value-driven, and Republicans are nearly as likely as Democrats to shop th ...
Lowe's New Ads Channel Feel-Good Inspo, Not Sawdust
Turns out Gen Z and millennials don't care for the category's usual sweaty DIY images. ...
Puerto Rico Taps Into 'Sensory Travel' With Major New Tourism Push
The video and social campaign focuses on how travelers experience Puerto Rico through "rhythm, flavor, landscapes and hum ...
Court Partly Upholds Block On California Kids Safety Code
In a mixed ruling, a federal appellate panel preserved a block on parts of California's kids online safe ...
Microsoft Reshuffles Executives, Rajesh Jha To Retire
Microsoft has announced a shakeup in its Experience + Devices division that primarily targets engineering and internal efficienc ...
Journalist Sues Grammarly For Misappropriating Her Identity
Journalist Julia Angwin has sued Superhuman's Grammarly for allegedly using her identity -- along with the identities ...
World Baseball Classic Delivers Highest Rating With U.S.-Mexico Game
The game produced 5.02 million Nielsen-measured viewers - the highest-rated game ever for the sports event. ...
Carter's Selects Tinuiti As Full-Funnel Marketing AOR
The agency's goal is to unify brand and performance investments. ...
Gaut Oversees Product Management For Novus
The new hire is known for creating successful delivery standards while mitigating risk. ...

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