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MediaDailyNewsAd Industry Backs Google In Fight Over Age-Based Targeting

Major ad industry groups are backing Google in a battle with two web users over 60 who contend the company violated a California anti-discrimination law by enabling businesses to target ads based on age. ...

Aspercreme, Danny Trejo Launch 'KO! Boomer' To Counterpunch 'OK, Boomer' Trope
"I ride motorcycles, I lift weights....And I don't slow down for nobody," the star asserts, aiming to comb ...
Chrysler's 'Acronyms' Campaign Highlights Pacifica Attributes
The Chrysler Pacifica isn't just a vehicle, it's the family MVP, said Olivier Francois, global chief marketing office ...
Shane Gillis, Peyton Manning Return For Bud Light Football Effort
"The Move" and "Armchair" highlight the lengths the stars will go to score a Bud Light on ga ...
4As Adds New Product, Innovation Roles To Leadership Team
Both roles are part of 4As CEO Justin Thomas-Copeland's ongoing makeover of the organization, an overhaul that ...
ABC Sues FCC Over 'Intolerable' Retaliation Campaign
"Each time an ABC journalist publishes a story or an ABC host interviews a political guest, they mu ...
Indie Agencies Bastion USA, Buntin Merge
Under the merger, the US business will operate under the BastionBuntin name, establishing Nashville as a key h ...
Moloco Launches Partner Program To Strengthen Brand Performance, Media Buying
Founding partners include PMG, Dentsu UK&I and M+C Saatchi. ...
Cartagena Debuts OK Future, Relies On Seasoned Staff, AI
The new agency still puts human judgment and creativity at the center of decision-making. ...
Turtlebox Audio Names McGarrah Jessee First Creative AOR
A new brand campaign launches in March 2027. ...
Publicis Sports, Travis Kelce, 3 Arts Sports Form NIL Consultancy
The new venture will provide brands with "end to end" consulting and activation services, which it says wi ...

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