Cathay Pacific Taps WPP's Spafax For Retail Media
MAD – 20 minutes ago
The remit includes inflight entertainment, onboard publications, digital channels and experiential formats. ...
Toronto-based Salt XC Acquires Media Shop Craft & Commerce
MAD – 1 hour ago
C&C will become part of Salt Media and expand the agency's U.S. footprint to New York, Chicago a ...
NBCU Posts Second-Highest Super Bowl Viewing At 124.9M
Television News Daily – 12 hours ago
NBCU's NBC TV Network, Peacock - and Telemundo, NBC Sports Digital and NFL+ - earned a record ...
Twitch Introduces Pause-Screen Ads
MediaDailyNews – 13 hours ago
Following the release of a live-shopping feature, Twitch announced a new ad format designed to display ads wh ...
Bear Market For Soda: Coke, Pepsi Hit Pricing Limits
Marketing Daily – 15 hours ago
Softening demand exposes the limits of brand power as both companies rethink how to balance pricing, volume a ...
Backstreet Boys, Pizza Hut Team Up to Promote Heart-Shaped Pizza
Marketing Daily – 16 hours ago
Nick Carter and Howie Dorough lead "The Shape of My Heart-Shaped Pizza" campaign, a nod to the band ...
Tech Group Seeks To Block Utah Restrictions On App Downloads
MediaDailyNews – 16 hours ago
The Utah App Store Accountability Act amounts to "a sweeping censorship regime," the Computer & Communications Industry Associati ...
Cytokinetics Gets 'On Track' With Campaign For Cardio Condition
Marketing Daily – 17 hours ago
Spot stars summer Olympics Gold Medalist Sydney McLaughlin-Levrone and her father Willie McLaughlin, a former track star a ...
School District Can Proceed To Trial Against Social Platforms
MediaDailyNews – 17 hours ago
A Kentucky school district can attempt to convince a jury that YouTube, TikTok, Meta and Snapchat harmed student ...
Snap Brings AI Lenses To Luxury Fashion Campaigns
MediaDailyNews – 18 hours ago
Snapchat partnered with Gucci to launch the first Sponsored AI Lens for a luxury brand's ad campaign, inviti ...