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MediaDailyNewsPennsylvania Passes Bill Requiring Disclosure Of Misleading AI In Ads

The proposed law would mandate disclosure when material generated or modified by AI misleads consumers about the "nature, origin or authenticity of the goods or services being advertised." ...

X Expands 'Gametime' Hub With MLB Partnership
X is expanding its Gametime live updates hub from the NFL to Major League Baseball and potentially "a ...
WPP Taps McCann's Turnbull To Run Its Creative Operations
WPP Creative was formed earlier this year as part of holding company CEO Cindy Rose's efforts to retu ...
Florida Seeks New Restrictions On Meta Teen Accounts
Florida is asking a judge to prohibit Meta from displaying 'third-party' ads to teens under 18, and ...
New Lululemon CEO Shakes Up C-Suite
Heidi O'Neill hires new talent from Walmart and Athleta, aiming to boost product innovation and overhaul brand market ...
Rivian Launches Halloween Effort Featuring Bill Murray
The campaign includes a spot starring the original Ghostbuster himself, Bill Murray. ...
Google Launches AI Agent For Enterprise Workflows
Google Cloud outlined its vision for work that starts in a prompt window, where a Gemini agent rout ...
Google Gives Advertisers 30-Second Automated Ad Previews
Advertisers can now preview AI-generated headlines and descriptions before pushing them live in AI Max campaigns. ...
Report: Poor 'Orchestration' Roadblock To Successful AI Transformation
Ironically, because organizations and their AI tech aren't in sync, execution happens more slowly, the opposite of w ...
Julianne Hough Dances Up A Storm For Blue Diamond Almondmilk
The "DWTS" co-host does some "Flashdance'-inspired moves in one of the brand's latest spots. ...
Rajesky Heads Strategy For Rethink's New York Office
The six-year agency vet joined in 2020. ...

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